Starbucks’ ‘Brand Perception’ Takes A Massive Hit After Announcing Plans To Hire 10,000 Refugees

Starbucks’ ‘Brand Perception’ Takes A Massive Hit After Announcing Plans To Hire 10,000 Refugees

zerohedge.com / by Tyler Durden / Feb 24, 2017 7:05 PM

About a month ago, Starbucks CEO Howard Schultz decided to ‘take a stand’ in defiance of Trump’s immigration executive order and penned a message to the world vowing, among other things, to hire 10,000 refugees over the next 5 years and “build bridges,

February 25, 2017 at 07:30AM